Automated HubSpot to QuickBooks Lead-to-Cash Sync (Make.com)

Streamline financial reconciliation by automatically generating QuickBooks Invoices from Closed-Won HubSpot Deals.

Tools: HubSpotQuickBooks

Platform: Make.com

Short Answer

A seamless, real-time data flow where every won deal in HubSpot triggers a customer search/creation and invoice generation in QuickBooks. This ensures 100% data accuracy between CRM and Accounting, providing the finance team with immediate visibility into new revenue.

The Problem

Sales teams often work in silos from accounting, leading to manual data reentry, human error in invoice amounts, and delayed billing cycles. Without automation, the transition from a 'Closed-Won' deal to a live invoice is a friction point that slows down cash flow.

The Outcome

A seamless, real-time data flow where every won deal in HubSpot triggers a customer search/creation and invoice generation in QuickBooks. This ensures 100% data accuracy between CRM and Accounting, providing the finance team with immediate visibility into new revenue.

Step-by-Step Guide

1. **Create Scenario**: Log into Make.com, click 'Create a new scenario', and name it 'HubSpot Won Deal -> QuickBooks Invoice'. 2. **Establish HubSpot Trigger**: Add the **HubSpot CRM** module and select 'Watch Objects'. Set the Object Type to 'Deal'. Create a connection using OAuth2. Set the 'Output Properties' to include Amount, Deal Name, and Company ID. 3. **Apply Filters**: Click the connecting line after the trigger. Name it 'Only Closed-Won'. Set the condition to `Deal Stage` (internal name) equal to your pipeline's 'Closed Won' ID. 4. **Search/Create QuickBooks Customer**: Add the **QuickBooks Online** module 'Search Customers'. Search by the Company Name or Email from the HubSpot record. Follow this with a **Router**. If the search result is empty, use the 'Create a Customer' module; if found, proceed to the next step. 5. **Fetch Line Items**: QuickBooks Invoices require specific item mappings. Add the **HubSpot CRM** 'List Line Items' module, passing the Deal ID from the trigger. Use an **Iterator** module to split the bundle if the deal contains multiple products. 6. **Map QuickBooks Invoice**: Add the **QuickBooks Online** 'Create an Invoice' module. Map the Customer ID from the previous search/create step. In the 'Lines' section, click 'Add Item'. Map the Item Name, Quantity, and Unit Price from the HubSpot Line Items bundle. 7. **Format Dates**: Use the Make.com formula `formatDate(Close Date; YYYY-MM-DD)` for the QuickBooks Transaction Date to ensure API compatibility. 8. **Add Error Handling**: Right-click the QuickBooks module and select 'Add Error Handler'. Choose 'Break' to store the execution for manual review or 'Send an Email' to notify the admin of mapping failures (e.g., a missing SKU).

Data Mapping

| HubSpot Source Field | QuickBooks Destination Field | Make.com Mapping / Transformation | | :--- | :--- | :--- | | `Company Name` | `DisplayName` | `{{2.properties.name}}` (Required) | | `Deal Amount` | `TotalAmt` | `{{1.properties.amount}}` (Currency format) | | `Close Date` | `TxnDate` | `formatDate(1.properties.closedate; "YYYY-MM-DD")` | | `Line Item: Name` | `ItemRef: Name` | `{{5.name}}` (Matches QB Item Name) | | `Deal ID` | `PrivateNote` | `Linked to HubSpot Deal: {{1.id}}` (For cross-ref) | | `Currency` | `CurrencyRef` | `{{1.properties.deal_currency_code}}` |

Gotchas & Failure Modes

• **Rate Limits**: HubSpot and QuickBooks both have API rate limits. If processing high volumes (100+ deals/hour), add a **Sleep** module or use Make's 'Commitment' settings to avoid 429 errors. • **SKU Mismatch**: QuickBooks requires the Product/Service to exist before creating an invoice. If a HubSpot line item doesn't exist in QB, the scenario will fail unless you add a 'Search Item' step beforehand. • **SyncTokens**: If updating existing QuickBooks records (e.g., updating a customer), you must use a 'Get' module first to retrieve the latest `SyncToken`, or Make will throw a concurrency error. • **Decimal Handling**: Ensure price fields are mapped as Numbers. Use the `parseNumber()` function if HubSpot returns the amount as a string with symbols.

Verification Checklist

- [ ] **Run Once Test**: Use the 'Run Once' button and manually move a test deal to 'Closed Won' in HubSpot. - [ ] **Check Execution Log**: Verify the 'Search Customer' module correctly identifies duplicates instead of creating new ones. - [ ] **Verify Item Mapping**: Ensure the QuickBooks Invoice 'Line Items' match the HubSpot 'Amount' and 'Quantity' exactly. - [ ] **Check Formatting**: Confirm the QuickBooks Transaction Date matches the HubSpot Close Date using the DevTool console. - [ ] **Error Handler Test**: Temporarily rename a SKU to something non-existent to ensure the Error Handler triggers correctly.

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